Russian Standard Bank is one of the largest privately owned retail Russian banks and the country's leading consumer lender with over 28 million customers, about 2048 billion RUB of issued credits. RSB holds leading positions in acquiring market, ranking first by merchants, second by turnover which represents a new milestone in business growth. RSB is founded in 1999 by Roustam Tariko (owner of the Russian Standard Corporation); as a means of circumventing new laws which banned the advertising of alcohol in Russia. With over 46 million credit cards issued; RSB has over 54 percent control of the credit card market. It is ranked among the best-profit-on-capital financial institutions in the world. The bank employs 25,000 people across its organization.
Russian Standard Bank has a presence in more than 1,800 cities in Russia with over 300 branches and over 53,000 points of sale across Russia. Its distribution network covers 93% of the Russian population. Russian Standard Bank is also the exclusive issuer of American Express branded credit cards in Russia. RSB issues cards of six leading international payment systems in Russia: Visa International, MasterCard Worldwide, American Express, Diners Club International, China Union pay and Discover Card. It acquires eight payment systems: Visa, MasterCard, American Express, Diners Club International, Discover Card, China Union Pay, Japan Credit Bureau and Zolotaya Korona.